SEO or Search Engine Optimisation is the process of making your site and it’s content more visible, relevant and appealing to the algorithms that make up the back-end of all the world’s search engines.
By optimising each aspect of your site to speak to any search engine you will secure better rankings, more organic results and increased traffic to your pages. Although ‘paid ad’ search options are a regular part of many digital campaigns we first make sure that your site is operating at peak performance on its own.
Making sure that your website has useful, well-produced content on its pages is the key to success. Many search engines, not least Google, are increasing the importance they place on evaluating quality, user-friendly content. This means that everything on your site needs to offer value, be perfectly calibrated for the web and there for a reason.
To secure the most organic traffic your website needs to meet the requirements of the biggest, best and most dynamic search engines out there. It needs to be well designed, bespoke to your needs and built without any user restrictions. Above all it needs to have the values and integrity that Google, Yahoo, and Bing among others want to associate themselves with.
Combine all these vital components together and they create the optimum digital cocktail to increase your rankings on the results pages of any search engine. By working with our team and following our expert guidance you can be assured that your website will work smarter, deliver the right customers and avoid any algorithm penalties that could devalue your site and see it slip down the SERPs.
1. Search Engine Opttimisation
2. Technical SEO
3. Keyword SEO
4. Backlink Analysis
5. SEO Audit
To deliver the perfect web solution that meets your unique business goals, we need to understand everything about your company and all aims and objectives for your website.
Expert Technical SEO
Technical SEO deals with how well search engines can index your website pages and is a key part of our build process.
Fine tuning your site’s SEO means that you will achieve better rankings, more organic search results and will reach genuine customers looking for your products and services.
From devising and creating captivating, shareable content and intelligent digital PR to engaging relevant bloggers and influencers.
The first step is always a full SEO audit so that our team can identify any issues that are having a negative impact on your rise to the top of the SERPs. Digging deep through all of the elements of your current site and its performance, we can see what the search engines see and clearly pinpoint the areas for improvement. Our SEO audit will include more than 34 in-depth steps.
One of Google’s most important algorithm updates emphasised Expertise, Authoritativeness, and Trustworthiness (or E-A-T) as 3 of the most important factors for page quality ratings.